My name is Funmi Ajala; I am a communication strategist with over ten years of experience working across diverse sectors, including GovTech, public organisations, education, media, and public affairs, creating communication strategies using content, photography, social media, videography, and reports that positively influence policies, brand awareness and brand identity. I advise and work with my clients on how to build and execute brand strategy by leveraging Impact communication.With expertise in strategic communication, crisis management, digital engagement, and strategic storytelling, I have shaped narratives and amplified visibility for foremost public and private sector organisations.